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ITG is thrilled to announce the appointment of Olivia O’Prey as the new Head of CRM. With a strong background in customer relationship management (CRM) and extensive experience in the travel and tech sectors, Olivia is poised to lead ITG’s CRM team to new heights.

Prior to joining ITG, Olivia served as a key member of African Impact, a founding ITG brand focused on sustainable community development in Africa. Her expertise in building and maintaining meaningful relationships with volunteers, partners, and stakeholders played a crucial role in driving the organization’s volunteering efforts and overall impact.

Olivia’s successful tenure at HubSpot, a globally renowned technology company specializing in inbound marketing and CRM solutions, further bolsters her credentials. Her deep understanding of CRM best practices, data-driven strategies, and content management systems will be invaluable as ITG continues to expand its footprint in the travel sector.

As Head of CRM at ITG, Olivia will leverage her expertise to optimize the customer experience, improve retention and loyalty, and drive business growth through effective CRM strategies. Her visionary leadership and passion for leveraging technology to empower organizations make her a valuable addition to the ITG team.

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